The purpose of lifestyle product photography is to tell a potential customer, how your product is going to make them feel.
How it could improve their quality of life. Your product photography, video marketing and in-context photography should appeal to your customer’s senses and show them how your relatable your brand is.
Leveling up the look of your site and social platforms with clean, high quality and thoughtful visuals is a golden opportunity to solidify your brand identity and build a following.
“When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.”
~HupSpot 2018 Survey